Google is seeking advertising agencies to warm up to it after years of not being their favorite entity. After all, think of all the marketing dollars spent on advertising search engine (SEO campaigns and elsewhere) that agencies fail because of certain searches for a giant.
Google shows off
Stephanie Clifford at the New York Times wrote about Google invading the offices of the advertising agency Leo Burnett in July, setting up a sort of mini-carnival of sorts to show their advertising technology. It seems that the company wants to recruit organizations to utilize its tools, but some of these organizations believe Google has ulterior motives.
“As Google begins to try to sell television, radio and print ads and created tools for buying and planning media campaigns, advertising and some academics say that the company works with institutions in order to possibly replace, “writes Clifford.
Advertising aggressive
It is not unreasonable to think that Google has its own interest in mind. Why would it not? The company appears to be his way of working further in the World advertise more aggressively than ever. For example, they speak not even waiting for federal approval before going to submit their ads deal with Yahoo.
It is being investigated as a possible antitrust issue. Imagine if Google has succeeded in phasing out advertising agencies. I do not expect that to happen anytime soon, however. Google is great, and it has a lot of pull, but it’s not all. It is a notion that even Google itself rejects.
“I do not see how we would actually be able to provide better customer experience to a client that a body can today,” said Google Vice President for North America ad sales, Penry Price. “There is no way we could, in fact, the queue behind a customer and provide services and information that the agency can today.”
A lot of ads in the future of Google
Do not mark the extinction of organisms yet, but there is no question that Google becomes a much greater in its advertising Britches these days. You will have YouTube ads will begin to emerge, Feedburner RSS ads, and do not forget that the acquisition of DoubleClick. If Yahoo! deal goes through unscathed, what will be a big piece of the advertising market will do even more.
Filed under: business services, online advertising, online business, technology , google for business
